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5min chapter
Rediscovering the Lost Art of Cold Calling with Kevin Hopp
Live Better. Sell Better.
The Importance of Follow-Up
Every cold call is just to get that person out of that stage in their prospect lifecycle, which is cold into a wear. Follow up with them every day. Don't get so caught up in chasing new, new, new that you forget that every impression you have with someone can be changed. A script is a handrail. The visual looks like this. We got a door right here. This is our conversation, right? The conversation goes up and down. That's why it steps. It's designed. I designed scripts as a path through conversations that lead to predictable outcomes. And when you know everything that they could possibly say, you can craft an actual path for someone to go
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