

The Power of Specializing Your Consulting Firm with Sarah Heal
Sep 25, 2023
Sarah Heal, Director and Co-Founder of Information Leadership, explores the power of specializing your consulting firm. Topics discussed include improving messaging, effective delegation, valuing employees, niching down, leveraging awards, and avoiding common traps. Specializing in Microsoft 365 for consulting firm growth and the benefits of specializing in a specific market and technology are also highlighted. The speaker shares insights on shortening the sales cycle, delivering unique and valuable content, and discusses hard-to-find books.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
Growing a Consulting Firm and the Challenges of Scaling
03:46 • 19min
Specializing in Microsoft 365 for Consulting Firm Growth
22:57 • 2min
The Benefits of Specializing in a Specific Market and Technology
25:12 • 9min
Typical Sales Process and Shortening the Sales Cycle
34:38 • 2min
Delivering Unique and Valuable Content
36:43 • 8min
Discussion on Hard-to-Find Books and Consulting Success
44:32 • 2min