Sarah Heal, Director and Co-Founder of Information Leadership, explores the power of specializing your consulting firm. Topics discussed include improving messaging, effective delegation, valuing employees, niching down, leveraging awards, and avoiding common traps. Specializing in Microsoft 365 for consulting firm growth and the benefits of specializing in a specific market and technology are also highlighted. The speaker shares insights on shortening the sales cycle, delivering unique and valuable content, and discusses hard-to-find books.
