Finding Mastery with Dr. Michael Gervais How John Paul DeJoria Built Billion-Dollar Brands | Founder of Patrón and Paul Mitchell
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Mar 19, 2025 John Paul DeJoria, co-founder of Patrón Tequila and Paul Mitchell, shares his incredible journey from homelessness to billionaire entrepreneur. He emphasizes the transformative power of giving, even in hardship. JP reveals how adversity shaped his resilient mindset and the importance of gratitude over material wealth. He discusses the essence of true wealth, the role of kindness in business, and how unexpected opportunities can emerge from challenges. Prepare to be inspired by his insights on empathy, leadership, and the significance of making a difference.
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Early Childhood Adversity
- John Paul DeJoria's mother fostered a sense of abundance despite their poverty.
- She presented small portions of luxurious foods like filet mignon and caviar as treats.
Learning Persistence
- DeJoria's door-to-door encyclopedia sales job taught him persistence.
- He learned that maintaining enthusiasm, even after constant rejection, is crucial.
Handling Negativity
- Acknowledge others' negativity but politely disengage.
- Frame the situation as a positive choice for your well-being.