
The Next Big Idea Kari Leibowitz Loves Winter (And You Can Too)
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Dec 11, 2025 Psychologist Carrie Leibowitz, author of 'How to Winter', discusses how our mindset shapes our experience of winter. She reveals insights from her research in Tromsø, where locals embrace the season, showing that winter isn't inherently depressing. By cultivating a positive winter mindset, engaging in seasonal activities, and understanding the benefits of cold exposure, anyone can transform their winter experience. Carrie also highlights the importance of rituals and outdoor activities to enhance winter joy, while advocating for climate awareness.
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Arctic Research Changed Her Mind
- Carrie Leibowitz moved 200 miles north of the Arctic Circle to study winter happiness and discovered people there often enjoy the season.
- Her Fulbright research in Tromsø overturned the expectation that extreme darkness equals seasonal depression.
Darkness Isn't Destiny
- Darker winters don't automatically produce more seasonal affective disorder across populations.
- Cultural practices and behaviors strongly mediate how people experience winter darkness.
Reframe Your Winter Expectations
- Reframe expectations before you step outside to change what you notice and feel about winter.
- Experiment with noticing beauty and benefits like crisp air to shift a negative winter mindset.




