Brett Jones, CEO of the US T20 World Cup host committee, discusses challenges of adapting cricket pitches for T20 World Cup, the commercial value of cricket, insights on ticket pricing for India-Pakistan game, and event planning in the USA.
Cricket World Cup in USA aims to introduce Americans to the sport, emphasizing accessibility and inclusivity.
Commercial success of India vs. Pakistan matches drives revenue and strategic decisions for the event in the US.
Deep dives
Introduction of the T20 World Cup and Cricket in the USA
The podcast episode delves into the anticipation and preparation for the T20 World Cup in the USA, highlighting the efforts to introduce cricket to American audiences. The CEO of the US organizing committee discusses the historical context of cricket, the growth of Major League Cricket, and the challenges in establishing cricket as a mainstream sport in the US.
Economic Model of the T20 World Cup
The discussion focuses on the financial aspects of the T20 World Cup, detailing the funding sources, revenue streams, and commercialization of ticket sales and hospitality rights. The podcast sheds light on the strategic approach taken by the local organizing committee to ensure the success and sustainability of the event.
Strategies to Popularize Cricket in the USA
The episode explores strategies to promote cricket in the USA, emphasizing the importance of making the sport accessible and inclusive. It discusses the grassroots level initiatives to encourage recreational cricket play, engage local communities, and attract a diverse fan base. The conversation highlights the simplicity of cricket's basic requirements, making it an inviting sport for newcomers.
Event Logistics and Marketing Initiatives
The podcast covers event logistics, marketing tactics, and outreach efforts for the T20 World Cup, including ticketing procedures and digital ticket innovations. The discussion touches on collaborations with sports franchises, potential marketing partnerships, and promotional activities to engage fans and enhance the spectator experience.
Scott and Eben speak with Brett Jones, CEO of the U.S. host committee for upcoming T20 Cricket Men’s World Cup, about the event, its venue/city strategy, and the commercial powerhouse that is India vs. Pakistan.