Sporticast
Cricket World Cup Is Coming To America
May 28, 2024
Brett Jones, CEO of the US T20 World Cup host committee, discusses challenges of adapting cricket pitches for T20 World Cup, the commercial value of cricket, insights on ticket pricing for India-Pakistan game, and event planning in the USA.
36:47
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Quick takeaways
- Cricket World Cup in USA aims to introduce Americans to the sport, emphasizing accessibility and inclusivity.
- Commercial success of India vs. Pakistan matches drives revenue and strategic decisions for the event in the US.
Deep dives
Introduction of the T20 World Cup and Cricket in the USA
The podcast episode delves into the anticipation and preparation for the T20 World Cup in the USA, highlighting the efforts to introduce cricket to American audiences. The CEO of the US organizing committee discusses the historical context of cricket, the growth of Major League Cricket, and the challenges in establishing cricket as a mainstream sport in the US.
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