How the Right Won the Internet and How the Left is Fighting Back
Jun 9, 2024
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Journalist Sasha Issenberg discusses defeating conservatives in a truth-agnostic world with host Jon Favreau. They explore adapting to the Trumpy social media landscape, tackling disinformation, Democratic campaign strategies, countering misinformation, the challenges of online communication, and empowering supporters in a decentralized environment.
Challenges in countering disinformation in a digital age are highlighted.
Biden campaign's demand-side strategy focused on countering harmful narratives effectively.
Shift towards engaging specific online networks rather than relying on traditional targeting methods.
Deep dives
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Disinformation's Impact on Politics
The podcast delves into the influence of disinformation in politics, focusing on how technological advancements have shifted from being positive to potentially harmful tools. It highlights the evolution of disinformation tactics used by different political actors, emphasizing the challenges faced in navigating the online landscape and countering misleading narratives. By examining the differing perceptions of disinformation between the left and the right, the podcast aims to shed light on the complexities of combating false information in today's digital age.
Biden Campaign's Strategic Response to Disinformation
The discussion revolves around the strategic approach adopted by the Biden campaign in addressing disinformation during the 2020 election. By employing a demand-side approach, the campaign focused on identifying and countering narratives that could impact persuadable voters, rather than engaging in a supply-side response. Utilizing research, polling, and digital tactics, the campaign aimed to target vulnerable narratives effectively and disseminate tailored messages to mitigate the spread of harmful disinformation.
Challenges in Political Advertising Targeting
In the podcast episode, the discussion revolves around the evolving landscape of political advertising targeting. The introduction of initiatives like Apple's changes impacting traditional methods like cookie-based targeting has made it harder for campaigns to reach individual voters online. This shift highlights the importance of engaging with the specific networks where target audiences are active, instead of relying solely on ad infrastructure to track them across the web.
Adapting to Changing Communication Dynamics in Campaigns
The podcast delves into the evolving strategies of political campaigns in navigating the complex information environment. Insights suggest a move towards recruiting influencers with extensive follower bases for broader reach. The tension between traditional top-down campaign communication and decentralized online interactions is emphasized. While historical campaigns focused on controlling messaging through offline methods, modern campaigns are exploring decentralized platforms and empowering supporters to communicate creatively within guidelines.
Why are Republicans apologists for misinformation? How should campaigns respond to online trolls? Are Democrats still using an Obama-era digital strategy? Journalist Sasha Issenberg joins Offline to talk about his new book, The Lie Detectives, andto break down how to defeat conservatives in a truth-agnostic world. He and Jon discuss how today’s political class is adapting to a tumultuous and Trumpy social media landscape, and why controlling today’s narrative is more elusive than ever before.
For a closed-captioned version of this episode, click here. For a transcript of this episode, please email transcripts@crooked.com and include the name of the podcast.
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