7min chapter

Offline with Jon Favreau cover image

How the Right Won the Internet and How the Left is Fighting Back

Offline with Jon Favreau

CHAPTER

Reaching a Broader Audience through Different Platforms

Exploring the effectiveness of engaging with networks like Fox News to target a wider audience, adapting political campaigns to the changing online advertising landscape, and the challenges in reaching individuals primarily using social media for news consumption. Comparing the approach of the Biden campaign in 2024 to combat disinformation with strategies employed in 2020, emphasizing the importance of recruiting influencers and adapting to the decentralized nature of the internet.

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