13min chapter

Offline with Jon Favreau cover image

How the Right Won the Internet and How the Left is Fighting Back

Offline with Jon Favreau

CHAPTER

Analyzing Disinformation in the Biden Campaign

The chapter explores how the Biden campaign in 2020 combatted disinformation online by identifying and countering concerning narratives that could influence the election. It touches on the impact of negative information on voter choices and the shift in campaign strategy to address voters' underlying concerns instead of just disinformation sources. The discussion also includes the strategic testing of damaging narratives and the evolving role of digital communication personnel in mainstream campaign hierarchies.

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