The Side Hustle Show
581: Bootstrapping a $1M Direct to Consumer E-Commerce Brand as a Side Hustle
Sep 28, 2023
Ben Feys and Kevin Niehoff, entrepreneurs who struggled with skincare issues, created a brand for active males. They discuss market validation, product formulation, branding, customer acquisition, and operational challenges in building a $1M men's skincare side hustle.
37:04
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Quick takeaways
- Understanding the target market's needs and developing a product to address those needs is crucial for competing with established brands.
- Market research and involving experts like dermatologists and cosmetic chemists can provide valuable insights for creating a credible and effective product.
Deep dives
Building a Brand and Online Income Stream
Kevin Nihoff and Ben FaZe share their journey of building a men's skincare brand called Pretty Boy while working day jobs. They focused on market research and identified gaps in the skincare market for men. By understanding their desired customer base and creating a product that addressed their needs, they gained confidence to compete with established skincare brands. They emphasized the importance of understanding their unique consumer and creating a brand that reflected their values. Their website played a crucial role in conversion rates and they highlighted the significance of first impressions.
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