

Visa's New Fraud Measures: What European Merchants Should Prepare For
Jun 11, 2024
Exciting changes are on the horizon for European merchants as Visa revamps its fraud monitoring protocols. The introduction of the Acquirer Monitoring Program means stricter chargeback thresholds and increased scrutiny for acquirers. With older programs being phased out by 2025, businesses must adapt swiftly to avoid potential fees and pitfalls. This discussion highlights the urgency for merchants to prepare for a landscape reshaping the e-commerce scene across Europe and perhaps beyond. Tune in for vital insights on these upcoming challenges!
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Visa Program Overhaul
- Visa is retiring its VFMP and VDMP programs in April 2025, consolidating them into the VAMP program.
- These programs monitor fraud and disputes, impacting European merchants first, but likely the US soon after.
Subpar Fraud Products
- Karisse Hendrick has observed some payment processors pushing their own fraud products.
- These products are often incompatible with third-party options and can lead to higher fraud program enrollment.
Proactive Communication
- Contact your payment processors or acquirers to understand how new Visa fees will be assessed.
- Don't be surprised by mid-2025 fee changes; proactive communication is key.