The Khanversation with Imran Khan The Future of Advertising with Publicis Connected Media CEO Dave Penski
Jun 6, 2025
In this conversation, Dave Penski, CEO of Publicis Connected Media, shares his journey from politics to leading a major media group. He discusses the seismic shifts in advertising, from print to AI-driven digital strategies. Topics include the evolution of video advertising, the changing landscape of streaming, and the crucial role of brand safety. Penski also highlights the impact of AI on creativity and media, along with insights on industry mergers and the future of global agencies.
AI Snips
Chapters
Transcript
Episode notes
From Politics To Media Leadership
- Dave started in politics, moved into ad agencies, and discovered he loved the media side more than politics.
- Buying newspapers and growing Verizon's account were pivotal moves that propelled his career into leadership.
AI Adds Speed And Predictive Power
- AI lets agencies deliver complex media scenarios in minutes instead of days or weeks.
- The biggest immediate value is speed and better prediction, not mass workforce elimination.
AI Makes Production Scalable And Local
- AI drives production efficiencies by creating reusable, localized assets at much lower cost.
- Brands can personalize creatives globally and push updates immediately, enabling scale.