The Future of Advertising with Publicis Connected Media CEO Dave Penski
The Khanversation with Imran Khan
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Transforming Advertising: From Print to Digital and Beyond
This chapter explores the evolution of the advertising industry, highlighting the transition from traditional print media to digital platforms. It discusses the role of AI in enhancing advertising efficiency while maintaining the necessity for human creativity, as well as the challenges of brand safety in a politically charged media landscape. Additionally, the chapter examines the changing dynamics in the streaming market, focusing on the impact of major platforms on traditional television and the importance of effective targeting and measurement in video advertising.
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