The Evolution of Advertising: Mergers and Market Dynamics

In this episode of The Khanversation with Imran Khan, Imran sits down with Dave Penski, CEO of Publicis Connected Media. The conversation tracks Dave's career from politics to leading one of the largest media groups in the world. Together, they explore the advertising industry’s most significant shifts —from the dominance of newspapers to today’s AI-driven strategies. Topics include the evolution of video advertising, future of streaming, the role of trust and brand safety in the digital era, and the implications of AI on media, creativity, and search. Dave also provides insight into industry consolidation and what the future holds for global agencies.