Finding your 'hero product' with Russell Breuer of Spot & Tango

Russell Breuer, Founder and CEO of Spot & Tango, shares insights on how a 'hero product' can propel a pet food brand to success. He discusses the innovative Unkibble and the need for brands to adapt to consumer feedback and evolving trends. Russell also candidly recounts the challenges of launching during the pandemic, stressing the importance of agility and maintaining brand identity in a saturated market. His advice? Embrace risks, listen to customers, and stay true to your mission to thrive in the competitive pet food landscape.