The Dept. w/ Omar El-Takrori I Asked My Friend How He Charges Clients $100K... | The Dept. #91
26 snips
Sep 25, 2025 Richmond Dinh, a coaching consultant and pricing strategist, joins Omar to explore the secrets behind charging premium prices. They delve into the importance of focusing on outcomes rather than processes when valuing offers. Richmond reveals how status and identity influence purchasing decisions and why high prices can attract better clients. He also shares strategies for overcoming imposter syndrome, setting confident pricing, and the benefits of networking up. This insightful discussion is packed with actionable advice for anyone looking to elevate their services and self-worth.
AI Snips
Chapters
Transcript
Episode notes
Price Outcomes Over Processes
- Charge for outcomes, not processes, to command premium prices.
- Clients pay for the result and status that outcome conveys, not hours of work.
Sell Status And Identity
- Status and identity are primary intangible outcomes buyers pay for.
- Design offers to deliver status and identity, then tangible results become garnish.
Stop Trading Time For Money
- Do not trade time for money; price by outcome and speed of resolution.
- Package offers so clients get results fast without you giving unlimited hours.