In this episode of The Dept. Omar sits down again with Richmond Dinh to break down the art of charging premium prices and building offers that command true value. Richmond shares how he’s closed $100,000 clients without giving up his time, why outcomes matter more than processes, and the powerful role of status and identity in pricing. They also discuss belief, conviction-based pricing, and why raising your prices can actually attract better clients. If you’ve ever struggled with undercharging, imposter syndrome, or knowing how to package your expertise, this conversation will give you the mindset and strategies to confidently raise your rates and serve at a higher level.
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