Marketing Against The Grain Are You a Simplifier or a Complexifier? (The Power of a Great 2x2)
Jun 14, 2022
Discover the transformative power of the 2x2 framework for simplifying complex business problems. Kipp and Kieran delve into its applications in hiring decisions and strategic planning. They humorously debate whimsical topics like mashed potatoes on pizza, showcasing how relatable content can engage audiences. The duo also emphasizes the importance of clarity and effective decision-making for international marketing teams, offering insights into structuring teams for success. Share your own 2x2s and join the conversation!
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World Ballard Association's Twitter
- Kipp recommends following the World Ballard Association on Twitter.
- They post engaging videos of bollards (concrete barricades), proving B2B can be fun.
Potato Pizza Controversy
- Kieran tweeted about enjoying mashed potatoes on pizza, sparking a debate.
- Kipp supports this, citing carb-on-carb combinations like samosas and pierogies.
2x2s for Simplification
- Kipp and Kieran frequently use 2x2s to simplify complex issues.
- They believe effective scaling requires simplifying, especially in marketing.