Are You a Simplifier or a Complexifier? (The Power of a Great 2x2)
Marketing Against The Grain
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Mashed Potatoes and Marketing Mysteries
This chapter humorously debates the unconventional combination of mashed potatoes on pizza while exploring its social media backlash. It transitions into a discussion on the successful B2B Twitter presence of the World Ballard Association, showcasing the power of relatable content in engaging audiences. The speakers also introduce the 'two by two' framework as a tool for simplifying complex decisions in marketing and management, emphasizing the value of clear communication in teamwork.
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