In Depth 1Password’s growth story | How they went from bootstrapped to $6B company | Jeff Shiner (CEO)
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Apr 24, 2025 
Jeff Shiner, CEO of 1Password and former IBM executive, shares the journey of transforming a small, bootstrapped team into a $6B powerhouse. He explains why bootstrapping isn't always ideal and the logical leap to B2B solutions. Launching the product before billing proved successful, even as security measures almost hindered growth. Jeff reflects on the emotional rollercoaster of raising $200M in funding, the importance of user-centric design in security, and how true leadership is about supporting the team through challenges.
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Jeff's Early 1Password Experience
- Jeff Shiner joined 1Password when it had about 20 people and was primarily a Mac-focused consumer product.
- He was attracted to their blend of productivity and security and close customer support approach.
The B2B Lightbulb Moment
- Jeff had a "lightbulb moment" at a conference realizing 1Password needed a SaaS business product.
- They booked a room and spent a weekend planning what became 1Password for Business.
Translate Customer Feedback to Problems
- Dig below customer feature requests to understand the problems they are trying to solve.
- Involve customers early to build solutions that truly address broad problems, not just one-off feature demands.