Product Therapy Coaching Transformation Politics
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Feb 6, 2025 
Marty Cagan, founder of SVPG and a leading expert in product strategy, joins Christian Idiodi to dive into the intricacies of transformation politics. They discuss the common political dynamics during product transformations and the vital role of champions and pilot teams in driving success. The conversation highlights the importance of securing quick results and building trust among stakeholders. Cagan emphasizes the need for effective communication and strategic leadership to navigate the delicate balance of organizational change.
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Big Changes, Small Group
- In transformations, making small, incremental changes often backfires.
- Focus on achieving significant results within a short timeframe to maintain momentum.
Win Over Senior Leaders
- Secure senior leaders' support, as their trust and patience are crucial for success.
- Demonstrate tangible results quickly to maintain their buy-in.
Trainline's Pilot Team Success
- Jonathan Moore at Trainline formed a high-performing pilot team for a new mobile app.
- This showcased "what good looks like" and motivated wider adoption of new practices.