Proof to Product

338 | Exiting and Acquiring a Business with Kiwi Schloffel & Meghan Hopkins Sokorai

Apr 16, 2024

In this insightful conversation, Kiwi Schloffel, the creative force behind Your Gal Kiwi, shares her journey of stepping back from daily operations to explore new ventures. Meghan Hopkins Sokorai, the owner of And Here We Are, discusses her acquisition of Kiwi's brand and the collaboration’s seamless integration. They dive into the nuances of merging artistic visions, maintaining brand integrity, and the importance of trust in business partnerships. Their shared experiences shed light on navigating growth, authenticity, and the excitement of joint creative futures.

43:10

Creator website

Episode guests

Meghan Hopkins Sokorai

Kiwi Schloffel

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The collaboration between Kiwi and Megan illustrates how redefining business partnerships can create mutual benefits and support individual passions.

Clear communication and trust are essential in business collaborations, enabling smooth negotiations and alignment of visions for both parties involved.

Deep dives

The Evolution of Business Partnerships

One key insight from the discussion is the transformation of business partnerships and how they can create mutual benefits for both parties involved. Kiwi made the decision to step back from her product-based business after realizing it no longer aligned with her interests. This led her to approach Megan for a collaboration, resulting in a unique partnership where both brands merged under a new umbrella. The collaboration allowed Kiwi to maintain some creative involvement while handing over the operational responsibilities to Megan, who has the skills and infrastructure to take the brand further.

Intro

3min

Navigating Artistic Integrity and Business Growth

9min

Collaborative Brand Evolution: Merging Styles and Strengthening Quality

4min

Collaborative Synergy in Product Development

19min

Building Excitement Through Authentic Branding and Strategic Marketing

3min

Navigating Business Transitions

6min

If you have ever considered exiting your business or even acquiring another person's business, today's podcast episode is for you. My guests today are two of my clients and also friends: Meghan Hopkins Sokorai of And Here We Are, and Kiwi Schloffel of Your Gal Kiwi.

Last year, Kiwi made the decision that she wanted to exit her product-based business and specifically exit the day-to-day operations of manufacturing. During this episode, these ladies share their individual and collective stories about how the Your Gal Kiwi brand is now under the umbrella of And Here We Are. They'll share how this collaboration came to be, considerations and questions they both had as they structured this deal, and what it means for both brands moving forward.

Today’s episode is brought to you by our Proof to Product resource library. It’s where you can get your hands on our free resources to help you start, streamline and scale your business in your own way and at your own pace.

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You can view full show notes and more at http://prooftoproduct.com/338

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