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338 | Exiting and Acquiring a Business with Kiwi Schloffel & Meghan Hopkins Sokorai

Proof to Product

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Building Excitement Through Authentic Branding and Strategic Marketing

This chapter explores the strategic planning required for the marketing and branding of a newly acquired sub-brand under the Kiwi umbrella. The speakers highlight the need for authenticity and engaging marketing strategies while tapping into the loyal audience of the existing brand.

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