

Don’t be a Yes Person—Ask “why” to qualify leads
7 snips Feb 19, 2024
Devon McDermott, an expert in enablement leadership, shares her insights on enhancing team performance. She emphasizes the importance of asking 'why' to qualify leads effectively, moving beyond traditional sales enablement to a broader revenue enablement approach. Devon discusses building strong relationships with experienced sales reps to ensure a consistent customer journey. By fostering collaboration and clear communication in cross-functional teams, she advocates for a strategy that prioritizes humility and curiosity for success.
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