4min chapter

Reveal: The Revenue AI Podcast by Gong cover image

Don’t be a Yes Person—Ask “why” to qualify leads

Reveal: The Revenue AI Podcast by Gong

CHAPTER

Intro

This chapter explores the crucial role of asking insightful questions in the enablement field, particularly in navigating strategic shifts. It emphasizes the importance of enablement leaders in supporting seasoned sellers while advocating for a thoughtful approach rather than reactive compliance to new demands.

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