
Don’t be a Yes Person—Ask “why” to qualify leads
Reveal: The Revenue AI Podcast by Gong
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The Shift to Revenue Enablement
This chapter explores the transformation from traditional sales enablement to a broader concept called revenue enablement, which encompasses all customer-facing teams. It discusses the importance of unified strategies and data-driven approaches to enhance the customer journey while tackling challenges in engaging seasoned sales professionals. Ultimately, it emphasizes building strong relationships and effective communication between sales and enablement teams to drive organizational success.
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