27min chapter

Reveal: The Revenue AI Podcast by Gong cover image

Don’t be a Yes Person—Ask “why” to qualify leads

Reveal: The Revenue AI Podcast by Gong

CHAPTER

The Shift to Revenue Enablement

This chapter explores the transformation from traditional sales enablement to a broader concept called revenue enablement, which encompasses all customer-facing teams. It discusses the importance of unified strategies and data-driven approaches to enhance the customer journey while tackling challenges in engaging seasoned sales professionals. Ultimately, it emphasizes building strong relationships and effective communication between sales and enablement teams to drive organizational success.

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