Daybreak Cult turned amateur gym rats into fitness fanatics. Now they are paying in injuries
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Apr 3, 2025 DVLS Pranathi, a dedicated reporter from The Ken, sheds light on the alarming rise of workout-related injuries linked to the popular fitness platform Cult.fit. With the surge in gym-goers post-COVID, many in their mid-30s to 40s are suffering injuries from improper techniques. Pranathi discusses the aggressive marketing strategies of fitness studios and the troubling trainer-to-student ratios. She prompts listeners to reflect on responsibility for injury prevention and the implications of a cult-like approach to fitness training.
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Shweta's Injury
- Shweta, a 35-year-old IT professional, injured her knee during a Cult.fit deadlift.
- This highlights the potential risks of group fitness classes for beginners.
Cult Injuries
- Doctors are seeing a rise in workout-related injuries, many linked to Cult.fit.
- Some even refer to these injuries as "cult injuries" due to their frequency.
Cult's Acquisition Strategy
- Cult.fit strategically uses group classes to acquire new customers.
- Non-subscribers get free initial classes and often face waitlists, incentivizing subscriptions.