Masters of Scale Rapid Response: The trampoline effect, w/ Morning Brew CEO Alex Lieberman
Apr 1, 2021
Alex Lieberman, CEO of Morning Brew, shares his journey of building a thriving media company, especially during the pandemic's challenges. He emphasizes the 'trampoline effect' that propelled their email newsletters back to success. Lieberman discusses the importance of brand authenticity, how engaging content can balance serious topics, and the rise of the creator economy. He also highlights the evolution of the Founder's Journal podcast and its impact on entrepreneurship with a strong personal brand.
AI Snips
Chapters
Transcript
Episode notes
Pandemic Impact and Rebound
- When the pandemic hit, Morning Brew's advertising revenue plummeted, forcing them to consider alternative monetization strategies.
- However, the high-quality audience allowed for a quick rebound due to a "flight to quality" from advertisers.
Diversification and Transparency
- Diversify revenue streams to avoid over-reliance on one source, especially during market downturns.
- Be transparent with employees, even when lacking definitive answers, to maintain morale and clarity.
Opportunities in Crisis
- Crises can reveal hidden opportunities that might otherwise be overlooked.
- The pandemic pushed Morning Brew to explore new avenues like paid business education products.