Walking Your Talk | Culture Change & Leadership
31: Customer-centricity series - Be in love with your customer not your product talk to their heart
Dec 2, 2019
Explore the dangers of a product-centric mindset and the value of customer empathy in business growth. Embrace customer-centric approaches by understanding their needs and preferences, guiding them towards success through empathy.
11:18
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Quick takeaways
- Being in love with your customer, not your product, involves understanding their broader life and what is important to them.
- Seeing the world through your customer's eyes is challenging, emphasizing the need for empathy in business interactions.
Deep dives
Understanding Customer Centricity
In this episode, the importance of speaking to a person's heart, understanding the customer's perspective, and being customer-centric in offerings are emphasized. The podcast highlights the significance of considering how products, services, and communication are received by the customer to build empathy and create meaningful connections. An example provided is of a brewing company overly focused on their beer products, failing to adapt to customers' changing needs and preferences, leading to a decline in sales.
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