

Pam Forbus (Pernod Ricard North America) | Data is the Key to Being Consumer- Centric
Oct 12, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Introduction
00:00 • 2min
The CMO Podcast - Pam Forvis, CMO of Prenova Card
01:32 • 2min
The Family Mixologist - I'm the Innovation Leader
04:01 • 2min
The Partnership With Sales Is So Important
05:49 • 2min
The Most Magical Moments
07:45 • 3min
The Case for Change Is So Important
10:20 • 2min
The Role of the CMO in Modern Marketing
12:07 • 2min
How Many Centers of Excellence Do You Have?
13:50 • 2min
Are You Making Decisions Based on Consumer Data?
15:33 • 2min
Build Your Political Savviness Faster
17:26 • 3min
Your First CMO Role - Do You Feel Prepared?
20:35 • 3min
What Are You Proud of for the Next Two Years?
23:14 • 4min
Building Brands in a Bar
26:47 • 4min
The Brand Management Team Doesn't Have a Budget.
30:26 • 5min
The Purpose of a Multi-Brand Company
35:27 • 4min
Is There a Brand in Your Portfolio?
39:25 • 3min
Instigation Acts Are a Beat in Your Marketing Calendar
42:09 • 3min
What Is the Impact of Coloring Books?
45:08 • 2min
What's the Biggest Misconception People Have About You?
46:44 • 2min
What's the Best Part of Starting a Career in Advertising?
48:36 • 2min
Cocktail Hour - What Do You Recommend I Try Tonight?
50:36 • 2min
The CMO Podcast - Three Takeaways From This Podcast
52:34 • 2min