The CMO Podcast

Pam Forbus (Pernod Ricard North America) | Data is the Key to Being Consumer- Centric

Oct 12, 2022
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1
Introduction
00:00 • 2min
2
The CMO Podcast - Pam Forvis, CMO of Prenova Card
01:32 • 2min
3
The Family Mixologist - I'm the Innovation Leader
04:01 • 2min
4
The Partnership With Sales Is So Important
05:49 • 2min
5
The Most Magical Moments
07:45 • 3min
6
The Case for Change Is So Important
10:20 • 2min
7
The Role of the CMO in Modern Marketing
12:07 • 2min
8
How Many Centers of Excellence Do You Have?
13:50 • 2min
9
Are You Making Decisions Based on Consumer Data?
15:33 • 2min
10
Build Your Political Savviness Faster
17:26 • 3min
11
Your First CMO Role - Do You Feel Prepared?
20:35 • 3min
12
What Are You Proud of for the Next Two Years?
23:14 • 4min
13
Building Brands in a Bar
26:47 • 4min
14
The Brand Management Team Doesn't Have a Budget.
30:26 • 5min
15
The Purpose of a Multi-Brand Company
35:27 • 4min
16
Is There a Brand in Your Portfolio?
39:25 • 3min
17
Instigation Acts Are a Beat in Your Marketing Calendar
42:09 • 3min
18
What Is the Impact of Coloring Books?
45:08 • 2min
19
What's the Biggest Misconception People Have About You?
46:44 • 2min
20
What's the Best Part of Starting a Career in Advertising?
48:36 • 2min
21
Cocktail Hour - What Do You Recommend I Try Tonight?
50:36 • 2min
22
The CMO Podcast - Three Takeaways From This Podcast
52:34 • 2min