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Pam Forbus (Pernod Ricard North America) | Data is the Key to Being Consumer- Centric

The CMO Podcast

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The Partnership With Sales Is So Important

Purnover Card CEO: "We are not marketers at Purnover Card. We are market makers" He says the partnership with sales is so important, especially in his category. The company has a mindset shift to what marketing is and does; it helps my marketing team think more about the business., he said.

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