Agency Breakthrough
Nikole Rose – What it takes to scale and sell an agency (+ tips on culture and ROWEs)
Sep 4, 2023
Nikole Rose, Managing Partner at Gravity Global, shares key moments in scaling and selling an agency: all-in on inbound marketing, early adoption of ABM, risky culture decisions like ROWE, acquisitions, process-driven approach using ClickUp. Tips on change management, M&A, tool evaluation, and courageous decision-making. Emphasizes embracing discomfort, making tough decisions for success.
52:51
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Quick takeaways
- Emphasis on culture and ROWE are vital for agency success.
- Investing in tools like HubSpot and Terminus drives agency growth.
Deep dives
Importance of Culture in Acquisitions
When going into an acquisition, focusing on culture is crucial. Understanding the people and culture alignment is essential. It is advised to talk to the team to ensure a good fit. Trusting your instincts and recognizing any doubts during the process is key to making informed decisions.
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