In this episode we talked with Nikole Rose, Managing Partner at Gravity Global (the most awarded B2B agency in the world, 500+ strong), about her journey going from starting an agency to selling it just over a year ago.
Nikole shares the key breakthrough moments that allowed her agency Mojo Media Labs to scale and successfully exit, including:
๐ Making the courageous decision to go all in on inbound marketing in 2012 despite it being unproven at the time
๐ Being the first agency partner for Terminus and betting big on ABM very early
๐ Taking risks with culture like open book management and ROWE (Results Only Work Environment)
๐ Making acquisitions of other agencies to accelerate growth
๐ Working with ZenPilot to become more process-driven using ClickUp ๐
๐ And more!
Nikole shares experience-based tips on change management; M&A conversations; evaluating tools and platforms; and the mindset required to make courageous decisions that break you out of your comfort zone.
๐ Donโt forget to follow and rate us on your preferred podcast platforms. Weโre also on YouTube: @ZenPilot
๐ฃ Shotouts and mentions:
๐จโ๐ซ People to follow:
Mike Rose (Nicole's husband and business partner)
Sangram Vajre (Co-Founder of Terminus)
๐ Tools:
HubSpot
Terminus
ClickUp
๐ฌ Other mentions:
Digital Mastermind Group - community for digital agency owners
