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Experiment Nation: The Podcast
S4E3 - Create a more impactful testing roadmap with this framework - ft. Edmund Beggs
Mar 9, 2024
Expert guest, Edmund Beggs, discusses the 'Levers Framework' for more impactful testing roadmaps. Topics include categorizing experiments, user behavior influences, A-B testing, optimization strategies, and industry benchmarking for CRO professionals.
46:32
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Quick takeaways
- Utilize documentation to analyze past experiments for effective levers in testing roadmap.
- Lever's Framework aids in categorizing user behavior changes, prioritizing experiments, and conducting meta-analysis.
Deep dives
Overview of Lever's Framework
The Lever's Framework provides a standardized set of categories to organize changes in the user's mind that impact behavior. It categorizes experiments based on similarities in impacting the user's mindset. The framework aids in organizing data, prioritizing experiments, and conducting meta-analysis across different programs.
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