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14min chapter
S4E3 - Create a more impactful testing roadmap with this framework - ft. Edmund Beggs
Experiment Nation: The Podcast
The Levers Framework for User Behavior Influence
This chapter introduces a structured framework, the levers framework, categorizing user behavior influencing factors into cost, trust, usability, comprehension, and motivation. It explains how experimentation can be organized based on these categories to impact behavior and user experience, emphasizing the balance between broad and narrow categorization for predictive power in understanding user behavior.
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