Change Agents with Andy Stumpf Veterans Deserve Better from the VA (with Born Primitive's CEO Bear Handlon)
9 snips
Nov 6, 2024 
Bear Handlon, a former Navy SEAL and CEO of Born Primitive, discusses groundbreaking initiatives aimed at supporting veterans. He reveals the company’s $2.5 million pledge to eliminate medical debt for veterans, aiming to reach $5 million by Veterans Day. The conversation addresses systemic failures of the VA and stresses the importance of targeted support over general assistance. Handlon shares his personal journey from military life to entrepreneurship, highlighting the challenges faced in balancing service with business growth.
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9/11 Inspired Military Service
- Bear Handlon shares how 9/11 inspired him in eighth grade to serve in the military and seek revenge for the attacks.
- He delayed joining teams, choosing to play football at Yale, then secretly trained again while managing family pressure.
Value Proposition Drives Success
- Define your true value proposition clearly before expanding your business.
- Focus on differentiation to avoid failing in highly competitive markets like tactical apparel.
Impactful Veteran Medical Debt Relief
- Born Primitive pledged $2.5 million to wipe out veteran medical debt and aims for $5 million by Veterans Day.
- Veterans receiving debt forgiveness expressed relief and disbelief, showing deep impact on families.