5min chapter

Change Agents with Andy Stumpf cover image

Veterans Deserve Better from the VA (with Born Primitive's CEO Bear Handlon)

Change Agents with Andy Stumpf

CHAPTER

From Personal Challenge to Innovative Product

This chapter explores the heartfelt introduction of Firecracker Farm Hot Salt and transitions into the origin story of a company that created a protective garment for male athletes. It chronicles the journey from personal necessity to a successful market launch in 2014, driven by shared experiences in CrossFit training.

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