The Gray Area with Sean Illing How we all became a brand
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Jul 31, 2023 In this engaging conversation, Tara Isabella Burton, a cultural critic and author of 'Self-Made: Creating Our Identities from Da Vinci to Kardashian,' explores the modern landscape of personal branding. She delves into the evolution of identity from the Renaissance to today's social media-focused world, questioning the very idea of authenticity. Tara discusses how self-expression has shifted into performance, shaped by societal pressures, and examines the tension between individualism and community. This thought-provoking dialogue challenges us to reconsider how we craft our identities in a digital age.
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Self-Making as Branding
- Self-making involves cultivating one's personality as a commodity for profit.
- This blurs the lines between persona and real self, prioritizing external perception.
Spiritual Branding
- Self-making is essentially personal branding, but with an added spiritual dimension.
- This spiritual element connects the act of branding to a deeper sense of self.
Authenticity vs. Self-Expression
- Authenticity is a meaningless concept due to its subjective nature and reliance on self-image.
- True self-expression, however, holds value, as seen in artists like David Bowie.
