The Gray Area with Sean Illing cover image

How we all became a brand

The Gray Area with Sean Illing

CHAPTER

The Evolution of Identity in the Digital Age

This chapter explores the transformation of identity from collective to individualistic in the era of social media. It examines historical contexts, including dandyism and Enlightenment thoughts, while discussing the impact of personal branding and self-presentation today. The tension between individualism and social connection underscores the complexities of selfhood in a digitally-driven world.

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