Builder Stories The Numbers Don’t Lie | John Utter with StrongTower Build and Remodeling
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Nov 27, 2024 John Utter, the owner of StrongTower Build and Remodeling, shares his remarkable journey from carpentry to leading a successful construction business in Cadiz, Kentucky. He discusses the importance of mastering job costing for efficiency and the challenges of evolving from a one-man operation to managing subcontractors. John emphasizes prioritizing quality and strong relationships with clients while navigating the complexities of business finances. His insights on mentorship, effective communication, and building a positive company culture are truly inspiring.
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Accidental Start in Carpentry
- John Utter started as a helper carrying lumber before learning carpentry hands-on from experienced tradesmen.
- This accidental start allowed him to understand the craft deeply by observing and assisting skilled carpenters.
Importance of Knowing Job Costs
- Early in his career, John realized that quoting prices without data led to taking jobs that lost money.
- Understanding true job costs is essential to avoid working hard with no profit.
Standing Firm on Pricing
- John once bid a high-priced kitchen after careful estimating and stuck to that price despite pushback.
- Losing that job freed him to attract customers willing to value quality over just the bottom line.
