Cubicle to CEO 256. The LinkedIn Content Strategy That Sold Out Her New Offer To Mostly First-Time Buyers ($45K+ In 2 Weeks)
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Jul 22, 2024 Amy Posner, a seasoned online business owner and mentor, shares her journey into LinkedIn to connect with creative freelancers. She reveals her daily content strategy that led to 414 email subscribers and 708 followers in just six months. Within two weeks, she sold out her new program and earned over $45K, mostly from first-time buyers. Amy also discusses engaging content techniques, the importance of relationship-building in sales, and strategic approaches to overcome decision paralysis. Her insights offer a blueprint for leveraging LinkedIn's potential.
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Unexpected Partnership
- Amy Posner's entrepreneurial journey began unexpectedly when her employer offered her a partnership.
- She bought in, discovering a passion for business and the freedom it provided.
Organic Testing First
- Test marketing strategies organically before investing in paid advertising.
- This helps validate their effectiveness and prevents wasted expenses on potentially unsuccessful campaigns.
Content Strategy
- Center your weekly content around a core theme, like a newsletter.
- Tease content from it in advance and afterward to drive engagement and list growth.