Cubicle to CEO
256. The LinkedIn Content Strategy That Sold Out Her New Offer To Mostly First-Time Buyers ($45K+ In 2 Weeks)
Jul 22, 2024
Amy Posner, a seasoned online business owner and mentor, shares her journey into LinkedIn to connect with creative freelancers. She reveals her daily content strategy that led to 414 email subscribers and 708 followers in just six months. Within two weeks, she sold out her new program and earned over $45K, mostly from first-time buyers. Amy also discusses engaging content techniques, the importance of relationship-building in sales, and strategic approaches to overcome decision paralysis. Her insights offer a blueprint for leveraging LinkedIn's potential.
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Quick takeaways
- Amy Posner successfully broadened her audience by implementing a daily LinkedIn content strategy, resulting in significant follower and email list growth.
- The strategic use of engaging posts and open loop teasers on LinkedIn effectively sparked curiosity and interaction with potential clients.
Deep dives
Expansion Through LinkedIn
A seasoned business owner sought to broaden her audience beyond her usual copywriter demographic by utilizing LinkedIn. Previously inactive on the platform, she committed to a daily content strategy that centered around her weekly newsletter. This experiment lasted approximately six months, resulting in a notable increase of 708 followers and 414 new email subscribers, all sourced organically. The success of her LinkedIn strategy culminated in the launch of a new educational program which sold out within two weeks, generating over $45,000 in revenue.
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