Harnessing Curiosity and Engagement in Content Strategy

Today’s case study embraces experimentation on several fronts - new audience, new content platform, and new offer.

Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build trust with a new audience of creative freelancers.

Within 6 months, Amy had attracted 708 LinkedIn followers and added 414 people to her email list - all organically. She then launched a new program to them, selling out the first round in just 2 weeks and generating over $45K in revenue - most impressive, all but one were first-time buyers in her ecosystem who had found her through LinkedIn.

This is the step by step LinkedIn content strategy that Amy plans to continue, and encourages you to borrow and test for yourself.

View the transcript for this episode at: https://otter.ai/u/qqKGX5Xgk1hNYBaL2LaaVRcqZu8?utm_source=copy_url

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Connect with Amy:

• Check out Amy's LinkedIn + Newsletter copy HERE: https://docs.google.com/document/d/162Yea9XBh1BXuTj_ZbfUY14wEyixvGf0o4Lu3TlCHvM/edit
• https://amyposner.com/ 
• Instagram: @amyrposner
• Linked In:https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/ 
• Podcast: https://podcasts.apple.com/us/podcast/business-badassery-podcast/id1534359419 
• Breakthrough Clients: https://amyposner.com/breakthrough-clients/#bc-opt 
• Breakthrough Sales Calls: https://amyposner.com/breakthrough-sales-calls/ 
• Complete Breakthrough Freelancer: https://amyposner.com/complete-breakthrough-freelancer/

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