B2B Growth

The New B2B Manifesto

Jun 18, 2024
Exploring the new B2B manifesto with a focus on balancing brand and performance marketing in the B2B sector. Discussing the importance of understanding human psychology in marketing strategies. Delving into HubSpot's success and the power of emotions in B2B markets. Highlighting the integration of branding and performance in B2B companies and the recommendation to allocate 40% of budgets to branding.
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1
Intro
00:00 • 5min
2
Putting People at the Center of Marketing and the Success of B2B Brands like HubSpot
05:02 • 5min
3
Exploring HubSpot Acquisition, Underinvestment in Brand, and the Power of Emotions in B2B Markets
10:21 • 2min
4
Linking Branding and Performance in B2B Companies
12:47 • 3min