B2B Growth
The New B2B Manifesto
Jun 18, 2024
Exploring the new B2B manifesto with a focus on balancing brand and performance marketing in the B2B sector. Discussing the importance of understanding human psychology in marketing strategies. Delving into HubSpot's success and the power of emotions in B2B markets. Highlighting the integration of branding and performance in B2B companies and the recommendation to allocate 40% of budgets to branding.
15:40
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Balancing brand and performance marketing is crucial in the new B2B era.
- Prioritizing human connection over metrics like MQLs leads to resonant content creation.
Deep dives
The Interconnection of Brand and Performance in B2B Marketing
The podcast highlights the crucial relationship between brand and performance in B2B marketing. It emphasizes that both aspects are essential and feed into each other's success. Without a strong brand, sales activities and product launches may not yield significant results. The discussion underscores the necessity for marketers to effectively balance brand building and performance-driven activities to achieve lasting impact.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
