Exploring HubSpot Acquisition, Underinvestment in Brand, and the Power of Emotions in B2B Markets

We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era? 

Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts marketers must make. 

Link to Post: https://velocitypartners.com/resources/new-b2b-manifesto/

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/