Make It Happen Mondays - B2B Sales Talk with John Barrows $2.3B in Sales Truths with Dave Govan
Dec 1, 2025
In this engaging discussion, Dave Govan, Founder and CEO of G2 Strategic Advisory Services, shares his insights from driving over $2.3 billion in sales. He emphasizes the critical role of business acumen over tactical skills for sales reps today. Dave explores how AI can enhance preparation and coaching but warns it might diminish the grit in junior reps. He also addresses common GTM pitfalls and the importance of aligning messaging with customer needs to optimize sales execution. A must-listen for B2B professionals looking to stay ahead!
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Restaurant Upbringing Shaped His EQ
- Dave grew up in a 100-seat family restaurant and started working at age 10, learning empathy and crisis management.
- Those early lessons shaped his EQ, teamwork, and business acumen as a sales leader.
Business Acumen Trumps Tactics
- Business acumen beats tactical sales tips for career growth.
- Learn finance, marketing, and ops to speak business and prove results.
Know The 'Why' Of Your Product
- Know the 'why' behind your product and how it helps the customer's business.
- Be proficient at high-level explanations and bring technical experts when needed.
