Dave Govan

Founder and CEO of G2 Strategic Advisory Services and a seasoned sales executive with experience driving over $2.3 billion in revenue as a CRO and $100M+ as a sales rep, advising B2B tech companies on go-to-market strategy, targeting, and front-office execution.

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Dec 1, 2025 • 54min

$2.3B in Sales Truths with Dave Govan

In this engaging discussion, Dave Govan, Founder and CEO of G2 Strategic Advisory Services, shares his insights from driving over $2.3 billion in sales. He emphasizes the critical role of business acumen over tactical skills for sales reps today. Dave explores how AI can enhance preparation and coaching but warns it might diminish the grit in junior reps. He also addresses common GTM pitfalls and the importance of aligning messaging with customer needs to optimize sales execution. A must-listen for B2B professionals looking to stay ahead!

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