The Secret Truth About Supplements & Bioavailability + Sustainability & Minimalism | Nikki Reed

Jul 28, 2025

Nikki Reed, co-founder of The Absorption Company and founder of the sustainable jewelry brand Bayou with Love, dives deep into the world of wellness and sustainability. She shares her personal journey from facing a health crisis after childbirth to discovering the crucial role of bioavailability in supplements. Nikki highlights the industry's lack of regulation, the need for transparency in health products, and her passion for minimalism and eco-conscious living. This enlightening conversation challenges listeners to rethink their wellness choices.

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ANECDOTE

Nikki's Health Crisis Journey

Nikki Reed shared her personal health crisis postpartum that conventional medicine and supplements couldn't resolve.
This experience sparked her deep dive into wellness and led to her partnership with Dr. Will Cole.

INSIGHT

Supplements Often Lack Absorption

Most supplements on the market have poor absorption, causing consumers to mostly pee out the nutrients.
The supplement industry lacks regulation and transparency, leading to ineffective products and wasted money.

INSIGHT

The Importance of Bioavailability

Bioavailability is key because not all nutrients are absorbed the same way by the body.
Absorption depends on ingredient form and delivery method, affecting effectiveness.

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Nikki Reed joins Dr. Will Cole for a powerful conversation about healing, sustainability, and the supplement industry’s dirty little secret: most of what we take doesn’t actually work. After facing a mystery illness postpartum, Nikki began a years-long quest to uncover why her health was spiraling - and why conventional tests and supplements failed her. Now the co-founder of The Absorption Company and founder of sustainable jewelry brand Bayou with Love, Nikki shares how that journey changed her life. They discuss the science of absorption, why regulation in the wellness world is lacking, and the emotional and physical layers of true healing. This episode is a must-listen for anyone tired of spending money on wellness tools that don’t deliver. For all links mentioned in this episode, visit www.drwillcole.com/podcast

Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

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