UI Breakfast: UI/UX Design and Product Strategy
BDTP. SEO Optimization for Existing Content with Kai Davis
May 17, 2024
SEO consultant Kai Davis discusses updating pages, improving SEO with heat mapping, using Ahrefs and Semrush for competitor analysis, and strategic tips for SEO optimization.
41:04
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Quick takeaways
- Focusing on optimizing existing content can yield better results than constantly creating new content.
- Establishing a publishing schedule based on content quality and capacity is essential for improving SEO performance over time.
Deep dives
Optimizing Existing Content for Improved SEO Results
Focusing on optimizing existing content is crucial as it helps in maintaining traffic flow and relevance. Instead of constantly churning out new content, enhancing what already exists can yield better results. Regularly evaluating analytics and metrics can guide improvements in content to attract more traffic and prevent a decline over time.
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