12min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. SEO Optimization for Existing Content with Kai Davis

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

Optimizing Podcast Episode Pages for SEO

This chapter explores the challenges of optimizing podcast episode pages for SEO, emphasizing the limitations of relying solely on high-quality transcripts for ranking. It discusses the competition between podcast episodes and articles in search rankings and the strategy of 'no indexing' to prevent keyword clashes. The conversation also covers the use of tools like Ahrefs and SEMrush for competitor analysis and the importance of optimizing content for human engagement.

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