

Who Gives A Crap: Going viral on a toilet and selling 300 million rolls of toilet paper, with Co-Founder Simon Griffiths
Dec 13, 2022
Simon Griffiths, Co-Founder of Who Gives A Crap, discusses the viral marketing success of their toilet paper brand and their mission to provide sanitation in the developing world. They explore the challenges of entrepreneurship, choosing a brand name, and the unexpected success they experienced. The podcast also touches on their innovative design features, balancing playfulness and expertise, and their charitable impact and future goals.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Viral Marketing Success and Mission to Provide Sanitation
02:43 • 15min
Choosing a Brand Name, Crowdfunding, and Unexpected Success
18:10 • 4min
Innovative Design and Messaging
22:33 • 15min
Balancing Playfulness and Expertise
37:37 • 4min
Charitable Impact and Future Goals
42:01 • 14min
Taking the first step and using negative comments for introspection
55:47 • 2min