Secret Leaders

Who Gives A Crap: Going viral on a toilet and selling 300 million rolls of toilet paper, with Co-Founder Simon Griffiths

Dec 13, 2022
Simon Griffiths, Co-Founder of Who Gives A Crap, discusses the viral marketing success of their toilet paper brand and their mission to provide sanitation in the developing world. They explore the challenges of entrepreneurship, choosing a brand name, and the unexpected success they experienced. The podcast also touches on their innovative design features, balancing playfulness and expertise, and their charitable impact and future goals.
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