Who Gives A Crap: Going viral on a toilet and selling 300 million rolls of toilet paper, with Co-Founder Simon Griffiths

Where were you when you came up with the idea for your business?

Simon Griffiths was sitting on a toilet when he had the idea for Who Gives A Crap, a subscription-based toilet paper brand that donates 50% of its profits to help build toilets in the developing world.

Since they launched in 2012, they’ve sold more than 300 million rolls of toilet paper and donated more than 11 million Australian dollars - just over £6 million - to charity. They now have more than 200 employees spread across 7 countries selling into the USA, Europe and Australia. In September 2021 they raised over $40 million in their first fundraising round. 

It’s taken a lot to get to this point. They bootstrapped for the first 9 years and spent 3 years before that working on the product before launching. Simon didn’t get paid for the first 18 months of trading. 

What does it take to build a brand that actually tries to change the world? Is entrepreneurship really for everyone? And does Simon fold or scrunch his toilet paper? 

Listen to find out.

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