Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

Secret Leaders with Dan Murray-Serter & Chris Donnelly

Who Gives A Crap: Going viral on a toilet and selling 300 million rolls of toilet paper, with Co-Founder Simon Griffiths

Dec 13, 2022
Simon Griffiths, Co-Founder of Who Gives A Crap, discusses the viral marketing success of their toilet paper brand and their mission to provide sanitation in the developing world. They explore the challenges of entrepreneurship, choosing a brand name, and the unexpected success they experienced. The podcast also touches on their innovative design features, balancing playfulness and expertise, and their charitable impact and future goals.
58:57

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Patience and determination are crucial in building a successful and impactful business.
  • A creative and viral marketing campaign, along with unique packaging and branding, can help drive significant word-of-mouth growth.

Deep dives

The Startup Journey and the Importance of Perseverance

Starting a toilet paper company called Who Gives a Crap, which donates 50% of its profits to building toilets in the developing world, was initially met with skepticism by investors. However, the founders persevered, bootstrapping for nine years and working on product development for three years before launching. Despite the challenges, they have sold over 300 million rolls and donated more than 11 million Australian dollars to charity. This highlights the significance of patience and determination in building a successful and impactful business.

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